Branding, Storytelling

Interactive storytelling: It’s what’s for dinner

Coke_ekoI learned this week that my recent column on digital interactivity was ClickZ’s most-read guest post for the month of February. Thanks to all who took a look! The current state of digital interactivity is a topic worth talking about it. When I think back to the days of static banner ads, I can hardly believe they managed to engage anyone at all. Compare them to the brand experiences of today, and they’re Sony Walkmans in a world of Oculus virtual reality headsets. They may have blown our minds once, but our expectations – and our appetites – have changed.

So has the way we tell stories, as evidenced by Coke Mini’s amazing “Hulk vs. Ant-Man” narrative. Digital interactivity is making it possible for brands, businesses, authors, and academics to create incredibly meaty experiences. I can hardly wait to see what’ll be served up next.

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