Books, Social Media

This is how book publishers do Instagram


It’s always interesting to see how different brands approach social media. Lately I’ve had my eye on book publishers and Instagram. A good number of publishers still don’t use the platform, but those that do are coming up with really creative ways (themed posts, hashtag series, shelfies…) to engage their followers. In a guest post for Social Media Week – Chicago I break down the Instagram strategies of three major publishers: DC Comics, Random House, and Chronicle Books.

All three accounts are visual content rabbit holes. You’ve been warned!

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