Libraries gain new relevance with hoopla

I live directly across the street from a Chicago Public Library. It takes less than 30 seconds for me to reach the book drop. Still, I couldn’t be more excited about hoopla digital. The year-old streaming media service has finally come to Chicago, allowing library patrons to access 200,000 book, movie, and music titles by way of their PCs, tablets, and smartphones. It’s a wonderful alternative to physical books and films when your picks come saddled with long wait times, and ideal for obtaining content like music, which can be downloaded so you can listen offline.

Library partnerships with digital content providers (hoopla’s currently in 320 library systems across North America) help to give libraries new relevance, particularly among our youth. As digital content hubs they stand to attract a new user base and appeal once more to the patrons they’ve lost. It’s a critical next step in modernizing library offerings for content-hungry consumers.

Thanks to Jeff Jankowski, hoopla’s founder, for speaking with me about the service. You can find out more about hoopla digital in my ChicagoNow story right here.

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