I’m excited to announce that I’m presenting a class on brand storytelling as part of MarketingProfs Marketing Writing Bootcamp. I’ll be covering story structure, themes and plots that work for brands – with real-world examples of each – and the role of the hero (in brand storytelling, it’s not who you think it is). This has been great fun to outline, and I hope it will prove useful. Hero Quest: A Journey Into Brand Storytelling Done Right will be available for on-demand viewing (PowerPoint slides with audio) starting June 13th.
Register through MarketingProfs University here.