Branding

A journey into brand storytelling done right

StorytellingCloudI’m excited to announce that I’m presenting a class on brand storytelling as part of MarketingProfs Marketing Writing Bootcamp. I’ll be covering story structure, themes and plots that work for brands – with real-world examples of each – and the role of the hero (in brand storytelling, it’s not who you think it is). This has been great fun to outline, and I hope it will prove useful. Hero Quest: A Journey Into Brand Storytelling Done Right will be available for on-demand viewing (PowerPoint slides with audio) starting June 13th.

Register through MarketingProfs University here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s